Tradigital Social Ads
Assignment Instructions:
Using Photoshop or Illustrator begin playing with how they will be reproduced to advertise the product in the ad choice (positive, negative, or metaphorical). Set the file size to 1,080 x 1,920 pixels to maintain the correct dimensions for an Instagram story advertisement.
In Photoshop and/or Illustrator, add the slogan, make fine adjustments, clean up shadows, change highlights, or add other elements to the design. This mix of traditional photography, traditional media, and digital enhancement can produce impressive and one-of-a-kind results.
Step 1: Mind Map
Step 2: Slogan Development
Step 3: Thumbnail Planning
Step 4: Final Project
My Experience: This project was overwhelming due to all the creative options. I think I got a little carried away with the multiple design elements. I chose an ice background because it was the only "glossy" household item I had. I do like the background but my main critique was that the product's identity was lost. I agree that it is a little busy.
The changes I would make would be fewer lips and to make the additional elements smaller. Maybe similarly adding a lipstick silhouette. I also would make the font of the slogan much larger.